Female Face of Business
Here are several traditional aspects that both men and women are equally interested in:
- can a woman be an independent (and successful) entrepreneur or can she not?
- can a woman run a company as its CEO efficiently or can she not?
- what is the difference between the feminine and the masculine style of management?
- who works better on the level of mid-level management and operating personnel: men or women?
Basically, they all boil down to searching the difference in female and male behavior patterns.
Those adherent to the Vedic culture in its various interpretations like quoting Chanakya Pandit’s maxims, “Woman is twice as hungry, four times as shivery, six times as pushy, eight times as lustful as man.”
It sounds offensive. But if we take a closer look, the picture will change. If we think that she is hungry for impressions, shivery to see inexistent threats, pushy in the context of her will to live and to go to great lengths for the sake of surviving and assuring her bloodline, lustful in terms of the number and the scale of her wishes, everything will be back in its place.
“Female businesses” that sell feelings, impressions, images stem from “hunger”. Only representatives of the fair sex (and androgynous men) are concentrated here. But substituting of the work flow contents for its external form is to be found here too: holding negotiations for the sake of getting away from it all, not for the sake of achieving results.
Reasonable management of risks stems from “being shivery”. But petty quarrels in the office stem from here as well.
Success in business stems from a woman’s “being pushy”. Yet, it goes hand in hand with a desire to wipe out everyone who stands on her way of accomplishing her ends (business or personal, it does not matter), whatever impact it may have on her company’s activities.
A desire to be a greater success, to earn a higher income and to win recognition stems from “lust”. But it also is a cause of a woman’s inability to quit while she is ahead and “to fit a saw” (a traditional metaphor from trainings meaning that one can saw a log with a dull saw endlessly, but if one spends just one hour on fitting it, the effect will amplify multi-fold, exponentially).
A common life lies between these extremes. The life of those women who consider entrepreneurship to be their mission and those who have “to be” in business for this or that reason (dynasty, will, chance, need). Each is free to choose the extreme from the above mentioned.
Yet, we should remember that in terms of physiology and psychology a woman can be more rational and efficient. Just because – as Christine Lagarde, the current head of the IMF, put in her inaugural interview to the American Broadcasting Company – “women input less libido and testosterone in politics and they do not project their ego onto negotiations”. Of course, not everyone always acts like this (and it is not always necessary to do it) but as a certain guiding principle it is quite a working hypothesis.
Tags: Career; Image; Work