Puzzle of Success in Outer-Space Interior Was Put Together at XVI International PR-Festival
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On March 29, the XVI International PR Festival was brought into the communication orbit in Kyiv. The venue for the launch was the Grand Hall of the capital's Khreshchatyk Hotel, with its convenient location and perfectly planned workspace, which contributed to productive work. More than 200 participants, a constellation of famous speakers and partners, current topics, and an amazing atmosphere of creation and creativity. This is how everyone remembered the largest PR forum of this year, which has already become part of history.
“This year, we focused on modern PR tools, the challenges we face from the point of view of the digital era we live in, from the point of view of artificial intelligence, from the point of view of such manifested egos as chatbots or, for example, work with public opinion leaders”, emphasized the Chairman of the Festival Organizing Committee Olena Derevianko.
Alternative communication channels became the leitmotif of the current PR forum: to one degree or another, many speakers touched on this topic in their speeches. This is not surprising because, as noted by one of the special guests of the Festival, Mykola Tymoshchuk, “...we are very much affected by the development of technologies, the development of alternative channels of information transmission, such as social networks and messengers. We need to be ready for the fact that more and more representatives of the new generation will turn to these information channels.”
At the XVI International PR Festival, participants also discussed the latest trends in the field of reputation management, the competencies of PR specialists of the new era, how to participate in the implementation of the PR strategy of popular bloggers and other opinion leaders, about the use of virtual and augmented reality in PR, about effective methods of resisting corporate blackmail and combining communication and legal techniques to protect reputation, corporate business security and much more.
As always, the organizers were impressed not only with a delightful program but also with the opportunity to learn from bright professionals. Vice-President of the Ukrainian PR-League, Partner of the PR-Service Agency, and Political Consultant Olena Derevianko, Head of the Farmak PR department Olena Zubarieva, and Executive Director of the Future of the Nation Foundation Maria Andreas shared their knowledge and experience with the participants of the Festival this year. Chief Marketing Officer at Romanov Empire Hlib Babaiev, Marketing Director at Asters Law Firm Viktoriia Iesaulenko, Head of the European HR Association, Head of the HR-forum Supervisory Board Kateryna Kovalevska, Head of the Communications and Public Relations Department of OTP Bank JSC Olena Horiacheva, PR expert of the Non-Banking Financial Market and Legal Sector Olena Pryvalova, Director of Corporate Communications of Ukrtelecom PJSC Mykhailo Shuranov, Manager of Corporate Communications of Philip Morris Ukraine Oleksii Kalynychenko, Founder of the company "House of Robots" Vlad Kotov, Founder and Head of the company WeAR Studio Daria Fedko, CEO of Corestone Corporation Ievheniia Blyzniuk, First Deputy General Director of Boryspil International Airport Ievhenii Dykhne, Editor of the “Avto.TSN.ua” section of the “Studio 1+1” company Vitalii Maksymov, Managing Partner of RED Community Tetiana Shulha, Lawyer Ethics Issues Committee Chairman of the National Association of Lawyers of Ukraine Andrii Tsyhankov, Head of Corporate Communications Department of ATB Corporation Anna Lychman, Head of Public Relations and Mass Media Department of Forward Bank Viera Tarasenko, Head of Public Relations Department of Smart Holding Ievhenii Zahorulko, Partner Sayenko Kharenko, Chairman of the Board of the Public Organization “Association of Corporate Security Professionals of Ukraine” Serhii Pohrebnyi, Director for Risks and Security at “Smart-Holding” Ivan Herasymovych.
The special guests of the PR forum were celebrities: TV stars Andrii Domanskyi and Anatolii Anatolich (Anatolii Yatsechko). Judging by the reviews of the Festival participants, their performances proved to be a professional discovery for many, including as a source of helpful information on working with alternative communication channels.
As part of the XVI International PR Festival, the awarding ceremony of the winners of the All-Ukrainian Corporate Reputation Management Quality Rating “Reputation ACTIVists” was held for the fourth time. Find a full list in the special appendix to the 30 March 2018 weekly “Focus” issue.
A sparkling after-party finalized the prosperous festival program.
Everyone who attended the event called the XVI International PR Festival got not only new knowledge, bright impressions, unforgettable emotions, and “cosmic” photos but also the warmth of the hearts and a piece of the soul of its organizers. And, probably, everyone shared their personal touch there. Olena Derevianko, the Chairman of the Festival Organizing Committee, mentioned this in her gratitude post on Facebook, “I am grateful to everyone who supported and partnered, performed, delved into the deep essence of the performance, had fun at the after party... I was happy to see everyone, hug, take selfies, and discuss plans. And, of course, I am infinitely happy to meet new faces, who, I believe, will become new friends and accomplices of new Festivals!”
See you at the XVII International PR Festival!
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