Reputational “Oscars” Were Awarded at the International PR Festival in Kyiv
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The awarding of the winners of the VII National Quality Rating of Corporate Reputation Management “Reputation ACTIVists” was the culmination of the International PR Festival in Kyiv.
The grand jury of the rating, consisting of 149 independent analysts, industry experts, and profile representatives of the leading mass media, determined among 650 companies from different industries whose owners, top management, and PR teams have created the best reputation management systems.
Olena Derevianko, Chairman of the Rating Organizing Committee, Vice-President of the Ukrainian PR League, and Doctor of Economics, spoke about “Reputation ACTIVists 2021”, commented and summarized the results of the latest annual study, “Congratulations to the champions! The more reputationally literate and active companies in Ukraine, the stronger and more competitive our economy will be. Huge thanks to the heroic members of the jury. Experts work within a complicated methodology, spending a lot of time evaluating the nominees. By the way, this year, we received fascinating results and saw curious patterns that require further scientific analysis. Most importantly, in seven years, the rating has become an integral part of the activity of the Ukrainian business community: its results are monitored, they are used to evaluate the quality of the work of communication teams, and companies really compete for prizes.”
According to the results of the VII National rating “Reputation ACTIVist”, the champions of the functional nominations corresponding to the rating criteria were:
- Carlsberg Ukraine — “Reputational Stability”
- DEOL Partners — “Media Activity”
- “Biosphere” corporation — “CSR image capital”
- EVO — “Innovative Approach”
- “Metinvest” — “Anti-Crisis Stability”
UFuture Investment Group of businessman Vasyl Khmelnytskyi won in the multi-industry category “Diversified Business Groups”.
“Industry” rating awards in the field of FMCG production were distributed as follows:
- FMCG-food — Nestle
- FMCG-non-food — Biosphere
- FMCG-alcohol — Shabo
- FMCG-beverages non-alcohol/low alcohol — Carlsberg Ukraine
- FMCG-tobacco — Phillip Morris Ukraine
Construction and development — Ukrainian Center for Steel Construction.
In the subcategories of the communications industry, the winners are:
- Telecommunications — mobile and CDMA operators — Kyivstar
- Telecommunications — operators of fixed communication and broadband access to the Internet — Ukrtelecom
In the transport and logistics sector, the list of leaders in their segments looks like this:
- Postal and logistics companies and courier services — “Nova Post”
- Taxi services — Uklon;
- Transport companies — Gunsel
- Logistics companies — Raben
- Transport and logistics — airlines — Wizz Air
In the Fuel and Power Complex, awards for the quality of reputation management were received:
- FPC — production, oil, gas, and coal processing — Smart Energy
- FPC — retail of petroleum products — OKKO
- FPC — electric power sector — DTEK RES
Leaders in financial business segments:
- Finance — banks — PrivatBank
- Finance — non-life insurance companies — Alfa Insurance
- Finance — life insurance companies — MetLife
- Finance — investment companies — Ernst & Young
Hospitality industry and restaurant business:
- HoReCa — leading restaurant companies — Dmytro Borysov's family of restaurants
- HoReCa — leading hotel operators — DEOL Partners
IT sector:
- IT — Hard — Lenovo
- IT — Soft — GlobalLogic
Quality leaders of reputation management in agricultural business:
- Agricultural sector — suppliers of agrochemicals and seed material — Corteva Agriscience
- Agricultural sector — agricultural holdings-producers and traders — Kernel
Metinvest was named the best in the metallurgical industry, and Corum Group in mechanical engineering.
Leaders in the quality of reputation management in the field of retail trade:
Retail — FMCG — ATB Market
Retail — electronics — Rozetka
Retail — jewelry — SOVA
Retail — fashion — Helen Marlen
Retail — perfumes and cosmetics — EVA
Retail — goods for home — Jysk
Medical and pharmaceutical business:
- Pharmacy and medicine — manufacturers and importers — Roche Ukraine;
- Pharmacy and medicine — pharmacies — Liki 24;
- Pharmacy and medicine — med. clinics — Oberig;
- Pharmacy and medicine — med. laboratories — Synevo.
Company "SE AUTO International" created the best reputation management system among the auto-retailers.
The complete list of winners in each of the industry nominations is published on the pages of the annual rating almanac and the official website.
https://prnext.com.ua/ru/news/na-mezhdunarodnom-pr-festivale-v-kieve-vruchili-reputacionnye-oskary