"Reputation ACTIVISTS"

"Reputation ACTIVISTS" National Quality Rating of Corporate Reputation Management is annual complex analytical research that has been conducted annually since 2015 according to the author's methodology of Olena Derevianko, who is the Head of the Organizing Committee. According to the organizers, the rating is a way to celebrate the achievements of companies (both domestic and Ukrainian divisions of international corporations) that have achieved significant results on the market, as well as an effective incentive for those who are just beginning to realize the importance of reputational assets and master the methodology and tools for their development.

Winners are determined in more than 50 nominations, including 5 transparent ("Reputational stability", "Media activity", "Innovative approach", "CSR image capital" and "Anti-crisis resilience") and industry ones. The independent jury consists of about 150 independent experts who every year determine the quality level of reputation management in more than 700 nominated companies.

Membership in the top league of "Reputable ACTIVISTS" means that:

• The company has strategically strong market positions.
• The first parties (beneficiaries, owners, top management) understand how to manage business in today's complex world.
• A PR team not only knows how to do the right thing, but does it right and on time, so it will always be in demand on the labour market.

The ceremony of awarding the winners of the "Reputation ACTIVISTS" National Quality Rating of Corporate Reputation Management is traditionally held at the International PR Festival, which has received a new name since 2023 – PRNext International Forum (prnext.com.ua).